Research has shown that business can be won or lost depending on how you know your customer, and how you behave with them.

David Cant cites several instances of some years ago, where he inadvertently won business, simply by having an empathy with his Russian partners.Inadvertently, because he only later understood the connection.

Training covers a multiplicity of issues such as: Dealing with Russians, Do’s and Don’ts, Understanding cultural differences; Language, Negotiations and the Meeting Room, Contracts and Getting Paid; Spouse issues, Residential matters, Dealing with Bureacracy, Security, etc, etc.

Clients have included Dunlop, Michelin, Dixons, Gillette, METRO, Cadburys, Alfa-Laval, TRW, CSG, Michelin and others.

Contact us to find out what we can do for your company!

Testimonials include:

TRW Automotive:
Last year a small team of engineers from TRW spent, on and off, over 16 weeks in Pskov Russia. Even though we had previously spent several years travelling in other Eastern European countries, we found Russia to be at times a little different than we had previously been accustomed to!

We only had time for a short training session prior to our first visit, but we soon found the information useful in both business and social communications. In Russia there are instances where you should do or say the right thing at the right time, and visa-versa. David covered many of these with examples very well. I remember, during the training we took the information a little light-heartedly, but we soon found it useful and it will be a 'must' for any other colleagues on similar business.

Barrie Davies
TRW Automotive Electronics, Burnley


GILLETTE
In one day David Cant was able to present an overview of Russia that provided me with practical advice and cultural insights that gave me added confidence as I started an expatriate assignment in St. Petersburg. David is very knowledgeable about both living and working in Russia.  I found value in the research he had prepared in response to my specific areas of concern and the personal experiences he shared.  In the seven months that I have been in St.Petersburg, I have often drawn on information that I remember learning during the eight hours of my cultural training.

Kelly Race
Gillette, Saint Petersburg

DUNLOP:
I found the sessions to be extremely useful.  I had never travelled to Russia before and had some naive preconceptions of what Russian people and Moscow would be like.  The session helped to question these preconceptions and better prepare for our meetings.  It also helped manage my senior management's expectations of the business trip, since they too, had preconceived ideas of what they wanted to get out of our Moscow trip.

Matthew Price
Dunlop Aerospace Group, Coventry

METRO CASH AND CARRY:
As a Division Manager of METRO Cash & Carry Ltd – Russia (MCC), I started my international assignment from April 1st 2003. From the beginning, even though I was fluent in Russian and know a lot about Russian culture and peculiarities, I was interested to get more detail, especially in business habits, but also in the general approach to the “new” reality.

The recommendation from MCC head office in Düsseldorf was to try the Cross Cultural training, conducted by David Cant. The training was held over two days in Saint Petersburg. I found it not only very useful for future life in Russia, but also interactive and exciting.

My wife gained a lot of information about day-to-day life and habits, that made her integration (together with my son and daughter later) easier and smoother. I found many core issues that were unknown to me before especially in dealing with business of different kinds, and with completely different business ethics with strong roots in Russian culture and history.

We found the course useful and a big support for foreigners that want to incorporate their business and private life in Russian environment. I would recommend it for all new entrants to the dynamic market that is Russia.

If additional details are required, please do not hesitate to contact me.

Vladimir Vava
Metro Cash and Carry, Moscow

DIROL CADBURY
Having now worked in Russia for over 6 months I can say that our meeting set me up well for what I was to expect.  Although most of my interactions are with western companies, I have a large Russian staff and interact with many Russian Peers.  The introduction set the stage to better understand what is important for these managers and how to best motivate my staff.  I would recommend your time to those who need to better understand what they are about to experience.

Steve Strachota
Dirol Cadbury, Moscow